Dean Davidson has been featured time and again in the pages of celebrated fashion and style magazines such as Vogue, Vogue Italia, Harper’s Bazaar, InStyle and Esquire, this “Polished piper” as one noted style editor dubbed him, brings chic sophistication with edge to everything he does.
Our Audience
The Target audience for Dean Davidson are women between 35-65 years old to wear it, editors for organic promotions and stylists for keeping his designs as current as possible.
Our Mission
RTI’s missions in creating this website was split between two notions. First, promoting new products and events was the most important element of design. The site needed to leverage Dean Davidson’s simplistic brand they include elegance and functionality. Secondly, mid-sized online shopping cart was created to maximize profit by enabling suppliers and clients a chance to purchase products alike.
Measurable milestones to support this project goals
- Create a timeless brand with a balance of simple design, elegance with a hint of a modern feel.
- Create a new website using a Content Management System (WordPress) granting in-house administration.
- Develop a shopping cart to be managed from WordPress and stylize it according to the brand and custom website template.
- Advise and integrate social media tools for increasing overall website traffic.
- Increase awareness of blog posts, events and press
RTI utilized our skill set in ajax, html, css, and javascript allowing for all elements of this website to be findable, functional, and accessible across the many internet browsers. Our first step was creating numerous wireframes to explain to Dean Davidson how we intend to establish the layout for this website. RTI then ran an analysis of all space vacant to improve the overall mockup attempts to come. Once mockups were completed, we poured over all content required to develop this site and strategically began implementing each section after being coupling the content with design. RTI spent a couple days testing the website to ensure it complied with W3C standards and all major internet browsers.
Upon completing the website, a minor SEO effort was established to increase the organic traffic being driven to http://deandavidson.ca. Social media and blogging efforts were then taken on to continue the growth of this websites user-base.
Design
With fashion, style and product being the basis of this website, RTI decided design around the jewelry available. Visual inspiration came from the bracelets, necklaces, earrings, etc. made by Dean Davidson. RTI settled for as little clutter on the site as possible, creating a central focus around the products for sale.
Interactivity
Dean Davidson was used popular social media networks though didn’t understand the potential for professional development. RTI advised him in the use of blogs, Facebook and Twitter to start a successful campaign along with building a growing user base. Facebook and Twitter are now major sources of directing traffic to http://deandavidson.ca along with providing him direct access to his target audience.
Keep in touch
When it comes to converting first-time users into customers or return visitors, it’s important to provide continual updates and multiple reasons and means of returning. First, we created an RSS feed providing realtime updates geared for the editors and enthusiastic customers visiting this site. A mailing list was also developed keeping users up-to-date with latest news and/or events happening in the future. Finally, the blog provides a more personal look through the eyes of Dean Davidson, providing more content for SEO and meeting user demand.
The Result
launched in 2006. At the beginning there was an influx of exposure. Went from being a nobody to very highly recognized. Direct increase in sales as a result to the shopping cart, and in a sense launched his business.
Services Provided
- Website Strategy
- Website Development & Consultation
- Shopping Cart Module
- Customer Management Module
- Implementation of PayPal & Web Restructuring
- Social Media Setup & Consultation
- Website Hosting